Nikki
Lazaran

I am a creative producer and strategic storyteller who shapes compelling
narratives across television, branded content, social media, and live
events. With over a decade of experience managing international, multi-
million dollar productions, I specialize in building strategic marketing
partnerships and crafting campaigns that resonate across platforms. My
strength lies in shepherding projects from concept to completion -
translating bold creative visions into measureable results while leading
cross-functional teams.

Introduction

• The Bachelor, The Bachelorette, Bachelor In Paradise, The
  Golden Bachelor, The Golden Bachelorette, Bachelor Winter
  Games (ABC) - Co-Executive Producer (Jan 2015 to present)

• Hell’s Kitchen, Season 15 & 16 (FOX) - Producer (Sept to Dec
  2014)

• Big Brother, Season 16 (CBS)- Segment Producer (June to Sept
  2014)

• BBC Worldwide - Office Production Assistant, Executive Assistant
  & Casting Assistant (Sept 2013 to June 2014)

• Nail’d It! (Oxygen) - Production Assistant (April 2014)

• Kids At Play - Production Intern (Sept 2013)

• Trium Entertainment - Production & Social Media Intern (Sept
  2013)

• E! News (NBCUniversal) - Intern (May to Sept 2012)

• CBS TV Distribution - TV Research Intern (Jan to April 2012)

• Karla Otto - PR Intern (Jan to May 2011)

• BeachMint - Marketing & Social Media Intern (Sept to Dec 2010)

recent work

Experience

Photo Courtesy of The Bachelor (Disney/Michael Kirchoff)

PRE-PRODUCTION & DEVELOPMENT

CASTING & CAST PRODUCING

production

Television

• Transformed initial show concepts for Bright Spot Content/All3Media into compelling
  pitch deck copy, innovative format structures, and detailed episode breakdowns that
  demonstrated series viability

• Collaborated closely with Bachelor franchise showrunners to develop new formats and
  modernize aesthetic and technical elements, including on the latest season of Bachelor
  In Paradise and Bachelor Winter Games

• Developed diverse unscripted concepts and scripted programming from ideation to
  pitching to major networks and streamers

• 10 years of experience ideating, pitching, and planning original concepts & viral pop
  culture moments for The Bachelor franchise

• Expert at site selection and location scouting (domestic & international)

• Over a decade of experience in contract negotiation w/locations & vendors

• Negotiating over $23 million in tradeouts w/luxury hospitality brands, including Conrad,
  Waldorf, Fairmont, Sofitel, Hilton & Hyatt

• Securing ~$1 million in tourism contributions

• Negotiating over $1.5 million in location & vendor discounts

• Led $2M+ annual budget management, orchestrating global logistics and production
  timelines while implementing robust financial controls. Strategically allocated
  resources to balance creative vision with fiscal responsibility, exceeding stakeholder
  expectations & maintaining premium production quality

• Extensive experience scheduling and building network pitch decks

• Accomplished reality script writer, including for sporting events & branded
  integrations

• Experienced at procuring and producing celebrity talent, including Margaret
  Cho, Heather McDonald, Hilary Duff, Andre Reed, and Eric Dickerson

• Skilled at producing & interviewing Bachelor cast and third parties

• Highly experienced with casting interviews for The Bachelor & The
  Bachelorette

• Accomplished at finding, interviewing, and pitching cast including for Nat Geo
  TV's Emmy Award-winning program Life Below Zero

FIELD PRODUCTION

• Spearheaded end-to-end production, including creative conceptualization, on over $1
  million in ABC’s branded integrations for high profile clients such as Hyundai, Quaker
  Oats, Amazon & Cheerios

• Successfully developed and executed global brand partnerships, creating televised
  marketing content for brands such as Cosmopolitan Magazine, Mercedes Benz
  Fashion Week, Heineken, AirBnB, Virgin Voyages and Fiji Airways.

• Skilled at hiring, training & managing all facets of a 10 producer team and up to a 400
  person intentional crew, demonstrating excellence in cross-functional collaboration
  and team leadership

• Expert at event coordination, event management, and crisis management

• Experienced at directing multi-camera field segments with up to 6 cameras

• Accomplished at running shoots in the field and master control room with up to 11
  cameras

• Successfully orchestrated 4 televised Bachelor weddings with budgets in excess of
  $250,000 from aesthetics and vendor selection through event execution

• Experience producing Bachelor live shows such as “After The Final Rose,” “Women Tell
  All,” and “Men Tell All”

• Skilled at producing televised musical performances, including Dan + Shay, Chris Lane,
  Olivia Holt, & REO Speedwagon

POST-PRODUCTION

• Seasoned at delivering field notes and overseeing backend deliverables, including
  tradeoff items and releases (including SAG-AFTRA paperwork)

• Experience working on string outs with editors, reviewing cuts & giving notes

• Skilled at negotiating music licensing with writers, artists, and publishers

MEMBERSHIPS

• Member of the Television Academy since 2016

UNSCRIPTED PROGAMMING

UNSCRIPTED PROGAMMING

UNSCRIPTED PROGAMMING

UNSCRIPTED PROGAMMING

UNSCRIPTED PROGAMMING

CAMPAIGNS

• Successfully negotiated over $23 million in tradeouts with luxury hospitality brands, including
  Conrad, Waldorf, Fairmont, Sofitel, Hilton & Hyatt

• Secured approximately $1 million in tourism contributions

• Negotiated over $1.5 million in location & vendor discounts

• Spearheaded end-to-end production, including creative conceptualization, on over $1 million in
  ABC’s branded integrations for high profile clients such as Hyundai, Quaker Oats, Amazon &
  Cheerios as well as for blockbuster films including “Wicked,” “Top Gun: Maverick,” and “I Know
  What You Did Last Summer”

• Skillfully worked with tourism boards in 20+ countries to ensure brand consistent messaging

• Successfully developed and executed global brand partnerships, creating televised marketing
  content for brands such as Cosmopolitan Magazine, Mercedes Benz Fashion Week, Heineken,
  AirBnB, Virgin Voyages and Fiji Airways.

• Expert in stakeholder management and collaborative communication

• Experienced with planning and executing digital marketing campaign shoots for e-commerce
  brands such as BeachMint and fashion brands represented by Karla Otto PR, including Sergio
  Rossi

• Experience researching marketing trends and procuring talent from various platforms based on
  analytics

• Drove strategic partnerships with global hospitality and entertainment brands, leading end-to-
  end event execution from activation to analysis, while creating compelling content that delivered
  measurable ROI across international markets.

Brand & Marketing

branded INTEGRATIONS

branded INTEGRATIONS

BRAND PARTNERSHIPS

BRAND PARTNERSHIPS

LUXURY HOSPITALITY CAMPAIGNS

TOURISM CAMPAIGNS

BRAND PHOTOGRAPHY

Digital Marketing &

• Experienced with planning and executing digital
  marketing campaign shoots for e-commerce brands
  such as BeachMint and fashion brands represented by
  Karla Otto PR, including Sergio Rossi

• Skilled at researching and purchasing photography
  equipment, hiring models, and working photoshoots
  for brands such as BeachMint

• Conducted brand research (Emilio Pucci, Sergio Rossi,
  Marni, Viktor & Rolf, etc.) and celebrity marketing
  research for Karla Otto PR, providing data for product
  selection and promoting brand awareness.

• Researched and reported celebrity endorsement,
  ecommerce fashion marketing techniques, and retail
  trends for BeachMint and JewelMint.

• Selected photography assets for lookbooks and
  marketing campaigns for BeachMint

• Assisted with on location photography for Monocle
  Magazine’s “Gardens Of The World” feature in Havana,
  Cuba with National Geographic photographer, Kike
  Calvo

DIGITAL MARKETING

Management

Production & Event

• Successfully hired, trained & managed all facets of a 10 person direct
  report team for the last 5 years while managing up to a 250 person
  crew, demonstrating excellence in cross-functional collaboration and
  team leadership

• Led $2M+ annual budget management, orchestrating global logistics
  and production timelines while implementing robust financial controls.
  Strategically allocated resources to balance creative vision with fiscal
  responsibility, exceeding stakeholder expectations while maintaining
  premium production quality and operational excellence.

• Skilled in stakeholder management and collaborative communication

• Spearheaded large-scale, high-profile, multi-city events, such as The
  Bachelor’s first-ever live viewing premiere party event, securing talent
  and activations. The event generated significant fan interaction and
  boosted brand presence across demographics and featured multiple
  cities simultaneously, thousands of audience members, curated
  installations (such as a 10 ft high rose photo wall), alumni cast
  segments, and audience participation segments.

• Crisis communicator extraordinaire - if a situation arises, you can be
  sure I will manage it efficiently, effectively, and proactively. I have
  successfully managed everything from moving entire six figure
  productions in a matter of days (due to inbound hurricanes) to
  crocodiles crashing our television shoot, medical emergencies, and
  “no-show” vendors.

• I maintain vast knowledge of and experience in a wide range of events
  and productions, including 400-drone light shows, fireworks, concerts,
  carnivals, game show-style obstacle courses, and stage shows. No
  event is too big or too small.

• Expert at site selection, location scouting, and procuring vendor and
  location tradeouts

• Over a decade of experience in contract negotiation with locations and
  vendors

• Experienced in working with children, live animals, and a range of
  special effects on various events and productions.

EVENTS

Live & Experiential

• Extensive experience producing experiential events, including a romantic dinner
  in Van Gogh: The Immersive Experience and turning a hockey rink into a winter
  wonderland on The Golden Bachelorette, complete with falling snow and a live
  performance by REO Speedwagon.

• Successfully produced live stage shows, “After The Final Rose,” “The Men Tell
  All,” and “The Women Tell” for The Bachelor franchise

• Spearheaded large-scale, high-profile, multi-city events, such as The
  Bachelor’s first-ever live viewing premiere party event, securing talent and
  activations. The event generated significant fan interaction and boosted brand
  presence across demographics and featured multiple cities simultaneously,
  thousands of audience members, curated installations (such as a 10 ft high rose
  photo wall), alumni cast segments, and audience participation segments.

• Accomplished producer of private and public televised musical performances,
  including artists such as Dan + Shay, Chris Lane, and Olivia Holt. Such
  productions required finding, scouting, and negotiating with venues,
  determining required technical specs, and overseeing ordering of backline and
  rider, audience confirmation, hiring of necessary crew and aesthetic decisions.

• Successfully orchestrated 4 televised Bachelor weddings with budgets in
  excess of $250,000 from aesthetics and vendor selection through event
  execution

• Managed end-to-end guest experiences for high-profile talent and executive
  stakeholders at Netflix's premier live fan event, “Tudum,” orchestrating
  seamless event logistics including venue coordination, after-party facilitation,
  and transportation management while maintaining exceptional hospitality
  standards in a fast-paced entertainment environment.

SOCIAL MEDIA MANAGEMENT

Press, Publicity &

• Over 5 years of experience approving network press releases
  for vendors.

• Experienced in drafting press releases for vendors, such as Neil
  Lane Couture.

• Successfully worked closely with PR representatives for Warner
  Brothers and Disney/ABC to navigate backend press.

• Experience working with press outlets on set and guiding cast
  press interviews with outlets such as Entertainment Tonight, Us
  Weekly, and People.

• Skilled at assisting vendors with drafting quotes for media
  exclusives with publications such as People and Us Weekly.

PRESS & PUBLICITY

• Over 5 years of experience guiding social content strategy for
  vendors of all sizes.

• Wrote copy for the “Bachelor Nation” website in 2019

• Managed and posted to The Bachelor Instagram during live
  premiere episodes in 2019 in an interim position

• Managed social media for Closet Genius TV show, increasing
  their Pinterest following by 100% in 6 days and doubling the
  number of Pinterest pins in 48 hours.

• Posted for BeachMint on social media pages and tracked
  analytics

SOCIAL MEDIA MANAGEMENT

Content creation

Photography & Social Media

• Experienced in drafting social content for select Bachelor franchise
  vendors, such as Neil Lane Couture.

• Freelance social content creator for brands such as Barr Hill Gin, Zardetto
  Prosecco, Cocobelle Designs, Joia Spirits, Red Wing Heritage Shoes,
  STRONGER The Label and MVMT For Her

• Experienced in content creation for Instagram, TikTok, Pinterest,
  Facebook, X, LinkedIn

• Successfully created Instagram posts that reached over 20,000 non-
  followers and TikTok posts that received over 50,000 non-follower views
  on my personal accounts. In the last 90 days alone, my personal
  Instagram @nikkthequick has received over 125,000 views and reached
  over 24,000 accounts.

• Have done stories takeovers for 3 accounts, including several for
  @DameTraveler on Instagram, which boasts over 500,000 followers.

• My original content has been reposted/reshared by over 40 brands and
  social pages including Pinterest, Hilton Moorea, The Venue Report,
  Infatuation LA, Sands Hotel & Spa, Azulik Tulum, The Springs Costa Rica,
  Azucar Palm Springs, ONA Bags, Soludos, Visit California, Visit Palm
  Springs, @WomenWhoExplore, Costa Rica Experts, Shop BoxFox,
  Descubre Costa Rica and @SheIsNotLost

• Interviewed with 5+ publications that shared my quotes and photography

• I currently maintain a kit that includes the Fujifilm XT4 with a variety of
  lenses, Fujifilm XT2 with underwater housing, DJI Mavic Mini 2 Drone,
  GoPro Hero 11, iPhone 14 Pro Max for content creation

INSTAGRAM

Content

Post Performance

Instagram

TIKTOK

Content

Post Performance

TikTok

Pinterest

Content

PHOTOGRAPHY

Travel

PHOTOGRAPHY

Drone

Development

Web

ORGANIZATIONAL & SOCIAL MEDIA PLANNING

SOCIAL CONTENT CREATION

TOOLS & PROFICIENCY

Digital

• Asana

• Hive

• Hootsuite

• Tailwind

• Instagram

• Tiktok

• Pinterest

• Facebook

• LinkedIn

• X

Photography & VIDEOGRAPHY

• Photoshop

• Lightroom

• Adobe Premiere Pro

• Avid

• iMovie

• GoPro Quik

• Filemaker Pro

PRESENTATIONS & DATA TRACKING

• Canva

• Prezi

• Google Workspace (Google Drive, Google Docs, Google Sheets,
  Google Presentations)

• Pages

• Keynote

• Numbers

• Microsoft 365 (Word, Excel, Powerpoint, OneNote, OneDrive)

• Box

• InDesign

EMAIL, website management & misc.

• WordPress

• Bluehost

• Mailchimp

• Shopify

• Squarespace

• Threads

• Capcut

• UNUM

• Unfold

• tone

• Phlow

• Vixer

• Freeform

• Templify

• Inshot

• VSCO

• Zoom

• Microsoft Teams

• Constant Contact

• Hubspot

• Vimeo

Certificates & Continued Learning

Courses,

• The Institute of Code Blogging, Photography &
  Website Design Course (2017)

• Google’s Foundations of Digital Marketing and E-
  commerce Course (2025)

• Google’s Attract and Engage Customers with
  Digital Marketing (2025)

• Google’s From Likes to Leads: Interacting With
  Customers Online (2025)

• Hootsuite Platform Training Course (2025)

• One Peak Creative Tiktok & Reels Content
  Creation Course (2025)

UNIVERSITY OF CALIFORNIA, LOS ANGELES,

2009 - 2013

Certified PADI Divemaster wITH
specialities:

american sailing association
certified keelboat sailor

SKILLS

Misc.

1. Deep Diver

2. Nitrox Diver

3. Peak Performance Buoyancy

4. Dry Suit Diver

5. Night Diver

certified level 1 pfi freediver

ENGLISH (HUNTER/JUMPER) AND
WESTERN (REINING/CUTTING)
TRAINED EQUESTRIAN

Together

+1 904.866.6868

nikkilazaran.com

nikkilazaran@gmail.com